Great seeing you at NICE!

We hope you enjoyed NICE and got the chance to talk with Kevin, our Executive Director, and learn more about Musician Growth Lab.

As a NICE performer, we’re giving you early access to the application for the inaugural 2027 Musician Growth Lab cohort. You’re seeing this nearly three weeks before applications officially open to the public on August 10.

We’re looking for five musicians or bands who are serious about building sustainable careers. If that’s you, we’d love to learn more about you and your music.

Apply

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Applications for Cohort One are open from

August 10 through October 11, 2026.

Begin Your Application

If you’re serious about building a sustainable music career, we’d love to hear from you.

The application takes about 15 to 20 minutes. Before you start, have these ready:

  • A short artist or band biography

  • Links to your music

  • Links to your website and/or social media

  • Link/upload of a live performance within the past 12 months

  • A brief statement about your career goals

  • Link/upload to a short video of you describing your musical journey

Bands should submit one application on behalf of the group.

Apply Now

Eligibility

  • "I feel like we have already built something special creatively. Now I want to learn how to build the business around it so we can take it further, reach bigger audiences, and create more opportunities for all of us."

  • "The mentorship and business education from Musician Growth Lab could help us fully realize our vision and build a sustainable career around our music."

  • "I want to join Musician Growth Lab because I have reached a point in my career where I know I have the experience, discipline, and artistic foundation to move forward, but I also recoginze that talent and hard work alone are not enough to build a sustainable career."

  • "I'm not looking for a shortcut or single check. I'm looking for the structure, mentorship, and community that turns a promising release cycle into an actual career."

Important Dates

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  • Applications Open: August 10, 2026

  • Applications Close: October 11, 2026

  • Applicants Notified: December 2026

  • Program Begins: January 2027

Begin Your Application